Definition: Analysis of word concepts by the association of polar adjectives, e.g., good-bad, with the concept, father. The adjectives are usually scaled in 7 steps. The subject's placement of the concept on the adjectival scale indicates the connotative meaning of the concept.
a type of psychol test: do not confuse with SEMANTICS; DF: SEMANTIC DIFFER
Other names Semantic Differentials; Differentials, Semantic; Differential, Semantic
